Meet The Members

PhD program

이혜인 (Hyein Lee)

Research Interest: Luxury Fashion Marketing, Sustainable Fashion, Digital transformation in Fashion

왕의 ( WANG, YI )

유지혜 (Jihae Yu)

Research Interest: Luxury Fashion Marketing, Sustainable Fashion, Digital Fashion Marketing:

◦ Yu, J., & Ko, E. (2021). UGC attributes and effects: implication for luxury brand advertising. International

Journal of Advertising, 40(6), 945-967.

◦ Wang, H., Ko, E., Woodside, A., & Yu, J. (2021). SNS marketing activities as a sustainable competitive

advantage and traditional market equity. Journal of Business Research, 130, 378-383.

◦ Jung, J., Yu, J., Seo, Y., & Ko, E. (2021). Consumer experiences of virtual reality: Insights from VR luxury

brand fashion shows. Journal of Business Research, 130, 517-524.

구현정 (Hyunjeong Koo)

Research Interest: Luxury Fashion Marketing, AI in Fashion, Digital Fashion Marketing, Sustainability in Fashion

방원배 (Wonbae Pang)

Research Interest: Luxury Fashion Business, Luxury Fashion Marketing, Retail& Fashion Merchandising

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Masters Program

Xiaohong ( Alice ) Xu

Research Interest: Fashion Marketing Strategies, Global Fashion Marketing, Digital Fashion

키아라 (Chiara Murgia)

Research Interest: Digital Marketing, Sustainability, Fashion Luxury Brands, K-beauty and entertainment

Junyue (Florence) Mao

Research Interest: Fashion Marketing Strategies, Digital Fashion, Global Fashion Marketing

Le (Claire) Qi

Research Interest: Digital Fashion Marketing, Fashion Branding, Luxury Marketing

박은영 (Eunyoung Park)

이선주 (Sunjoo Lee)

Bachelor & Master Program

오늘온빛(Neulonbit Oh)

Research Interest: Innovative Technology (XR, AI, Metaverse), Experience Innovation (Immersive Media, Newmedia Contents), Digital Transformation in Fashion Business