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Fashion marketing research laboratory (FMRL) of Yonsei University is established in 2001 to develop the theory and research method of fashion marketing. FMRL has conducted various research projects jointly with government agencies, fashion and retailing companies to make a contribution to the fashion industry.

FMRL has developed a variety of fashion marketing cases and performed resesarch projects to educate future global fashion marketing leaders equipped with professional fashion marketing knowledge which can be applied to the industry and the academic field.

Following research area includes, but not limited to : global fashion marketing, luxury marketing, fahsion branding, fashion retailing, fashion forecasting system development, green marketing, and corporate ocial reseponsibility.

FMRL consists of many aspiring researchers with a passion and vision for the future fashion industry.

Research Area

Digital

A concept that contrasts with analog, in which multiple data are represented in finite-digit numbers and discrete figures.

Sustainability

A concept created within the framework of economic development and environmental preservation aimed at preserving and developing its availability without wasting resources.

NFT

An irreplaceable token, which is a virtual that proves the owner of a digital asset and unique originality using blockchain technology.

Metaverse

Compound word derived from the meaning of a virtual world and collectively refers to various forms or contents that embody real-life interactions in virtual space.

VR/ AR

Both are virtual spaces made with images and sounds using computer technology, realizing reality that does not actually exist. There is a difference depending on whether the real world is reflected or not.

AI

A system that imitates human intelligence to perform tasks and repeatedly improve its own performance based on the information gathered.

Luxury

Both are virtual spaces made with images and Luxury brands are high quality, has an authoritative image in the market based on qualities such as craftsmanship or limited distribution, and it is worth the premium price. using computer technology, realizing reality that does not actually exist. There is a difference depending on whether the real world is reflected or not.

Culture

Cultural sustainability is related to sustainable development, incorporating sustainability into everyday decision-making, overall objectives and strategies, and making sustainability part of daily activities.

Robot

A mechanical device with a human-like appearance and function that automatically performs any complex task or operation.

Sustainability in Fashion

For the well-being and future development of mankind, Fashion considering environmental preservation, economic growth, social contribution, and cultural value.