Professor Eunju Ko

Professor of Fashion Marketing

Dept. of Clothing and Textiles

Yonsei University

Welcome to the website of Yonsei University's Graduate School of Clothing and Textiles.

I am Eunju Ko, a professor of Fashion Marketing at Yonsei University.

The lab has produced numerous graduates since 2001 and is conducting professional and systematic curriculum for researchers to grow into experts in the fashion industry in line with the trend of the times. For research areas, we have been continuously studying Luxury, Sustainability, Digital, and Brand. Recently, our research team published a number of excellent papers (top 1% of FWCI, top 10% of FWCI, etc.) in international prestigious journals, and won the JBR Most Cited Paper Award (2012-2018 Most Cited) and the International Fashion Science Award (2019).

As such, our laboratory is leading the field of luxury brand management (fashion marketing) research internationally and is producing excellent results, such as being considered the most cited paper in the marketing field.

Fashion marketing is not a concept limited to clothing, but it can be applied to the entire industry and is a next-generation growth engine that will develop the Korean economy. In addition, fashion marketing plays a very important role in improving the company's success and national image through high value-added brand differentiation by providing fashion value to consumers' lifestyles, not just selling products.

I hope you will fulfill your dream in Yonsei Graduate School of Fashion Marketing ResearchLab.

Thank you.

Eunju Ko,Ph.D

Professor of Fashion Marketing, Yonsei University

Google Scholar : https://scholar.google.com/citations?user=QYzoazgAAAAJ&hl=ko&oi=sra

Education & Experiences

Education

Professional

Experiences

◦ 1995 Ph.D., Fashion Marketing, Virginia Polytechnic Institute and State University, Blacksburg, VA
◦ 1993 M.S., Fashion Marketing, Virginia Polytechnic Institute and State University, Blacksburg, VA
◦ 1993 Summer School, Fashion Institute Technology (FIT), NY
◦ 1991 B.S., Clothing & Textiles, Yonsei University, Seoul, Korea

Academic Experiences
◦ 2020 Global Marketing Conference in Seoul, Organizing Committee Chair (2020)
◦ 2019 Global Fashion Management Conference in Paris, Chair of Organizing Committee
◦ 2019 Global Fashion Management Conference in Paris, Symposia & Chairs
◦ 2019 Global Fashion Management Conference in Paris, Track Chair
◦ 2019 KSMS International Conference, Symposium Co-Chairs
◦ 2019 ANZMAC International Conference, Symposium Chair, Session Chairs
◦ Advisor to the President of KSMS 2013-Present
◦ President of Global Alliance of Marketing & Management Associations 2012-Present
◦ Chair of Fashion Industry & Information 2012-2014
◦ EMAC National Coordinator 2013-2015
◦ National Assembly Korean-wave Research Association 2013-2015
◦ Associate Dean of Yonsei University Graduate School 2012-2013
◦ Organizing Committee of GMC 2010-Present
◦ President of Korean Academy of Marketing Science 2008-2012
◦ Associate Dean of Human Environmental Sciences 2011
◦ Professor /Department Head
◦ Dept. of Clothing & Textiles, Yonsei University 2009-2011
◦ Associate Professor/Department Head
◦ Dept. of Clothing & Textiles, Yonsei University 2004-2007
◦ Assistant Professor
◦ Dept. of Clothing & Textiles, Yonsei University 2001-2004
◦ Dept. of Clothing & Textiles, Changwon National University 1997-2001
◦ Visiting Professor of Marketing / Invited Lectures
◦ Aalto University School of Economics, Filand 2012
◦ College of Business, Harbin Institute of Technology, China 2012
◦ College of Business, University of Florence, Italy 2011
◦ College of Economics & Business Administration, Universidad Autonoma de Madrid, Spain 2009
◦ College of Business, ESSEC, France 2008
◦ College of Business, Villanova University, USA 2007
◦ College of Economics and Management, University of Vienna, Austria 2007
◦ Visiting Professor of Design Management
◦ School of Design, Carnegie Mellon University, USA 1998
◦ Lecturer of Marketing
◦ Dept. of Marketing, Korea University/Dept of Design Management, Yonsei University 1996-1997

Visiting Professor
◦ College of Business, ESSEC, France, 2008.1.
◦ College of Business, Villanova University, USA, 2007.9.
◦ College of Economics and Management, University of Vienna, Austria, 2007.1,10.
◦ School of Design, Carnegie Mellon University, USA, 1998.6-8.

Business Experiences
◦ Advisory Professor, Sejung, Inc., Pusan, Korea, 1999-2000
◦ Senior Business Consultant, Samsung Data Systems, Seoul, Korea, 1995.9-1997.8
◦ Fashion Merchandiser, KumKyung, Inc., Seoul, Korea, 1991
◦ Invited Lectures in Cheil Industry, Lotte Department store, Youngone, ID Look, etc. 1995-present

Editorial Contribution
Special Issue Editor
◦ Journal of Consumer Affairs (SSCI), "Consumer Well-being in Asia" 2018-present
◦ Journal of Advertising (SSCI), “Social Media and Luxury Brand Communication” 2017-present
◦ Journal of Business Research (SSCI),“2018 GAMMA President’s Choice Awards” 2016-present
◦ International Journal of Advertising (SSCI),“Luxury Brand Advertising: Theory and Practice” 2016-present
◦ International Marketing Review (SSCI),“Global Consumer Culture: The Evolving Nature of Global and Local Consumption” 2016-present
◦ Journal of Business Research (SSCI),“2016 GAMMA President’s Choice Awards” 2016
◦ International Journal of Advertising (SSCI), “Luxury Brand Advertising: Theory and Practice” 2016
◦ International Marketing Review (SSCI), “Global Consumer Culture: The Evolving Nature of Global and Local Consumption”2016
◦ Journal of Business Research (SSCI), “2016 GAMMA President’s Choice Awards” 2016
◦ Journal of Advertising (SSCI),“Luxury Brand Management in Advertising” 2016
◦ Journal of Business Research (SSCI), “Luxury Brand Strategies and Customer Experience” 2015
◦ Journal of Advertising (SSCI),“Effective Messages in Luxury Brand Advertising” 2015
◦ International Marketing Review (SSCI) “Country of Origin” 2014
◦ Journal of Business Research (SSCI), “Leaving Pleasantville” 2014
◦ Journal of Product Innovation Management (SSCI) 2011-2014
◦ International Journal of Advertising (SSCI) 2009-2011
◦ Guest Editor, Special issue of Journal of Business Research (SSCI),
“Fashion Marketing of Luxury Brands”, 2009.4 ~2011.12
◦ Guest Editor, Special issue of Journal of Business Research (SSCI)
associated with 2009 SMA-KAMS symposium, 2009.1 ~2010.12
◦ Guest Editor, Special issue of Clothing & Textiles Research Journal(Scopus),
“Global Fashion Marketing System”, 2006.6 ~ 2009.8
◦ Guest Editor, Special issue of Psychology & Marketing (SSCI), 2007.4 ~ 2009.7
◦ Guest Editor, Special issue of Journal of Business Research (SSCI), 2006.5 ~ 2008.1.
◦ Guest Editor, Special issue of Journal of Irish Marketing Review, “Research in Cyber market”, 2002.1 ~ 2004.1.
◦ Editorial board member, International Journal of Advertising(SSCI), 2009.1-2011.12
◦ Editorial board member, Journal of Business Research (SSCI), 2009.1-2011.12
◦ Editorial board member, Journal of Advertising(SSCI), 2008.10-2011.12
◦ Editorial board member, Journal of Public Policy & Marketing (SSCI), 2007.3-2010.2
◦ CTRJ Editorial Board member, Clothing & Textiles Research Journal (SCOPUS), 1998.11-2004. 8
◦ Editor, Journal of Academy of Marketing Science, 2001. 3 - 2003. 2
◦ Editorial board member, Journal of Korean Society of Clothing Industry, 2007.4-2009.3

Leadership and Services
◦ 2018 Global Marketing Conference in Tokyo, Organizing Committee Chair (2018)
◦ 2018 Global Marketing Conference in Tokyo, Track Chair (2018)
◦ 2017 ANZMAC Inrternational Conference, Symposium Chair (2017)
◦ 2017 KSMS International Conference, Symposium Chair (2017)
◦ 2017 Global Fashion Management Conference in Vienna, Organizing Committee Chair (2017)
◦ 2016 KSMS International Conference, Symposium Chair (2016)
◦ 2016 Global Marketing Conference in Hongkong, Track Chair (2016)
◦ 2015 KSMS International Conference, Symposium Chair (2015)
◦ 2014 KSMS International Conference, Symposium Chair (2014)
◦ 2014 Global Marketing Conference in Singapore, Session Chair (2014)
◦ 2014 Global Fashion Management Conference in London, Session Chair (2014)
◦ 2013 KSMS Fall International Conference, Symposium Chair (2013)
◦ 2013 KSMS Spring International Conference, President of KSMS 2009-2012.
◦ 2012 KSMS Fall International Conference, Session Chair (2012)
◦ President, Korean Academy of Marketing Science (KAMS), 2008.1-2010.12
◦ Organizing Committee Chair, 2010 Global Marketing Conference at Tokyo, 2009.3-2010.3
◦ ITAA Board Member, International Textiles Apparel Association(ITAA), 2008.1-2009.12.
◦ Planning Committee Chair, 2008 Global Marketing Conference at Shanghai, 2007.3-2008.3
◦ Local Arrangement Chair, 2006 Cultural Perspectives in Marketing/KAMS conference, 2006.1-2006.7
◦ Marketing Frontier Award Committee, Korean Academy of Marketing Science(KAMS), 1998. 3 - present
◦ Vice President, Korean Academy of Marketing Science (KAMS), 2006.1-2007.12
◦ Executive Board Member, Academy of Marketing Science (KAMS), 1998.1-2005.12
◦ Board Member, Academy of Marketing Science (KAMS), 1998.1-1998.12
◦ Organizing Committee, Int’l Conference for Korean Society of Clothing & Textiles, 2004.1-2005.12
◦ Board Member, Korean Consumption Culture Association, 2004.9-2005.8
◦ International Fair committee, International Textiles Apparel Association, 1998-2001
◦ Board Member, Korean Society of Consumer Studies, 2004.9-2008.6

Awards
◦ Best Conference Paper Award, 2019 Global Fashion Marketing Conference (2019.07)
◦ Pedro del Hierro International Fashion Science Award, Paris, France, ISEM Fashion Business School, Spain (2019.07)
◦ Best Conference Paper Award, 2019 KSMS International Conference (2019.11)
◦ Best Conference Paper Award, 2018 KSMS International Conference
◦ Albert Nelson Marquis Lifetime Achievement Award, 2018 Marquis Who's Who LLC (2018. 09)
◦ 2018 Arch Woodside Best Paper in JBR Award, Journal of Business Research
◦ Albert Nelson Marquis Lifetime Achievement Award, 2018, Marquis Who's Who LLC (2018.05)
◦ Academic Award, 2017 The Society of Fashion & Textile Industry.
◦ Best Paper Award, 2017 KSMS International Conference
◦ Best Conference Paper Award, 2017 EMAC-GAMMA Joint Symposium
◦ I-10 High Citation-Impact Award, 2016 Journal of Global Scholars of Marketing Science
◦ Best Paper Award, 2016 KSMS International Conference
◦ Best Joint Symposium Paper Award, 2015 ANZMAC–GAMMA Joint Symposium
◦ Harvard Business Review Citation
◦ International Biographical Centre 2015 Leading Educators of the World
◦ Emerald 2015 Citation of Excellence
◦ Best Joint Symposium Paper Award, 2015 EMAC-GAMMA Joint Symposium
(‘Hashtag’s Influence on Fashion Brand Equity: Focusing on Image-based SNS of Fashion brands’)
◦ Excellent research achievement Award, 2015, Yonsei University
◦ Excellent research achievement Award, 2014, Yonsei University
◦ Best Paper Award, 2013 European Marketing Academy 42th Annual Conference
◦ 2013 Outstanding academic textbook award (Fashion brand and communication/ Eunju Ko, Mi A Lee, Mi Young Lee), 2013,
The National Academy of Sciences, Republic of Korea
◦ Best Joint Symposium Paper Award, 2013 EMAC, KSMS & GAMMA Joint Symposium
◦ Excellent Service Award, 2013 KSMS Spring International Conference
◦ Emerald 2013 Highly Commended Paper Award
◦ Emerald 2012 Outstanding Author Contribution Award
◦ Best Conference Paper Award, 2012 GMC at Seoul
◦ Excellent research achievement Award, 2011, Yonsei University
◦ Best Paper Award, 2011 KAMS Spring International Conference
◦ 2010, 2011, 2012, 2013, 2014 Who’s who? Marquis Indexed
◦ Best Paper Award, 2010 GMC at Tokyo
◦ Excellent research achievement Award, 2009, Yonsei University
◦ Honorable Mention in ITAA Graduate Students Competition Award, International Textiles Apparel Association, 1993.11.
◦ KAMS Distinguished Service Award, 2005.5.
◦ AMS Recognition of 2006 AMS/KAMS CPM Conference, 2006.7.13.
◦ KAMS Excellence Service Award, 2006.5.20.
◦ 2006 CPM/KAMS conference best paper Award, 2006. 7.14.
◦ KAMS Excellence Service Award, 2007.4.21.
◦ KAMS Thesis Competition Award, 2007.11.17.
◦ GMC conference best paper Award, 2008.3.21.
◦ Best Paper Award, Special Topic about Well-being, 2005, KHEA,
◦ Best Venture Business Plan Competition Award, 2000, Korea Women Entrepreneur

Association
◦ Best Consultant in Marketing and Distribution, 1996, Samsung Data System, Inc.
◦ Faculty Leadership and Service Award, 1994, Virginia Tech
◦ Wall Street Journal Award, 1992, Human Resources Supplemental Awards, 1992