Fashion Marketing Research Laboratory
Journal Article
LUXURY
This study aims to provide a conceptual foundation for luxury disposition behavior in relation to luxury customer value and switching costs.
This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior.
This study investigated the interaction between customers and luxury brands in a traditional offline service encounter and a digital online service encounter.
This research identifies a novel effect of luxury product customization by showing that customized luxury offerings can positively affect subjective well-being.
The purpose of this study is to establish the current status of luxury brands’ sustainable fashion activities based on the macro trend of Todeschini et al(2017)’s thesis.
This study provides a new understanding about factors influencing consumers' behaviors and brand loyalty in WeChat Mini Program.
This study aimed to identify messages that induce positive product attitudes and purchase intentions among luxury consumers in online luxury sales.
The analysis reveals the following: (1) the differences in UGC advertising attributes and UGC effects were identified according to the UGC types; and (2) UGC advertisement attributes have positive effects on eWOM, brand attitude, and visit intention. Academic and practical implications were discussed.
This study looks at whether luxury fashion retail brands can adhere to their core essence of providing personalized care through e-services rather than through traditional face-to-face interactions, particularly through Chatbot.
This study looks at the luxury brand advertising research withnew trends in theory and practices.
This study looks at how consumers respond to fast-fashion and luxury-brand online video environmental claims.
This study looksthe state of knowledge on luxury brand marketingand provide a new definition of a luxury brand.
This studyaims to provide a conceptual foundation for luxury disposition behavior in relation to luxury customer value and switching costs.
This special issue on luxury brand strategies and customer experiences includes eleven research papers which are valuable for marketers and researchers.
This study investigates luxury brand value co-creation processes. The authors use a mixed method approach to examine the relationships among encounter attributes, consumer value, brand value, and purchase intentions.
The purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers’ characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity.
This study examines the impact of low, medium, and high prices on luxury brand choices by consumers.
This studydescribes the core tenets of fashion marketing theory (FMT) from the perspective of economic psychology.
DIGITAL
This study examines the perceived brand experience, brand equity, brand attitude, and behavioral intention in the metaverse platform.
The purpose of this study is to explore the impact of the mobile AR service on consumers' purchase behavior and brand awareness in beauty industry.
This article discusses the next frontiers for fashion scholars, and how recent research advances can help move the field forward.
The study conducted a literature review and case study through corporate and research report data, and the Fashion Week website.
In this study, we theorize and investigate empirically how consumers derive meanings from VR experiences.
The findings of this study show that digital service innovation helps improve customer engagement, which also leads to customer equity.
The findings have implications for fashion retail managers in using digital signage to maximize customer satisfaction and to counterbalance the advantages and disadvantages of technological complexity.
This study looksproduct review from mobile beauty applications; in particular, the perceived information authenticity.
In this study, the authors investigate factors that influence para-social relationships between social network service (SNS) users and celebrities and the effects on users’ purchase intentions.
This study examines the effects of brand’s sports sponsorship in social media on brand consumer’s congruity and brand relationship quality.
This study provides a clarification of the definitions presented by researchers and explores the construct of customer participation within SNS, and seeks to reveal how the relationship among external factors may influence customer participation and how it, in turn, effects customer equity
The main objectives of this study are as follows: 1) to analyze the effect of online reviews’ attributes and valences on forming an impression about a fashion brand; 2) to examine the online re-WOM(word-of-mouth) effect of online reviews by fashion brand supporters on brand attitude; and 3) to measure the moderating effect of fashion involvement in online re-WOM intention.
This study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity.
This study is to define constructs of customers' SNS participation activities in global SPA brands.
This study applies semantic network analysis to examine the effects of shopping on mood alleviation via tweets –effects known as retail therapy.
This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude
This studydeveloped five content types (forum, lookbook, crowdsourcing, matching needs, and social sharing) and assessed consumers' motivations for participation (entertainment, economic, social, and information-seeking).
This study setsout to identify attributes of SMM activities and examine the relationships among thoseperceived activities, value equity, relationship equity, brand equity, customer equity, and purchase intention through a structural equation model.
SUSTAINABILITY
This study examines research trends on sustainable fashion based on five macro trends related to sustainable innovation in the fashion industry.
This study investigates the relationship between self-concept and lifestyle so as to identify basic consumer attitudes and behaviors toward sustainable fashion, and also analyzes the effect of self-concept and perceived values on fashion lifestyle and consumption intention to identify each consumer type and suggest ways to induce the desired buying behavior.
The study indicates that luxury and non-luxury fashion brand advertisers should carefully consider cultural settings when providing sustainability information.
The analysis indicates that business transparency positively affects environmental concerns, brand trust, and willingness to act environmentally conscious behavior.
This study investigated whether social networking site (SNS) marketing activities are helpful in improving sales in traditional markets.
This research looks at a case-outcome configurational theory for explaining shoppers' demographic configurations and sustainability and place attractiveness assessments impact their behaviors toward culturally traditional mega-markets (CTMM).
This study looks atthe differences between types of collaborative fashion consumption platforms by applying Ahrne and Brunsson's partial organizational theory(2011).
This study looks at how environmental priming can increase consumer preferences for fashion products with green logos.
This study looks at the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption
This study looks at the effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention.
This study looks how consumers react to social platforms that communicate corporate sustainability efforts.
This study looksspecific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media.
This study lookson a fashion brand, Patagonia, to study green demarketing advertising in the fashion industry.
This study looksthe relationships between upcycling fashion products’ perceived value, pro-environmental beliefs, attitudes, electronic word of mouth (eWOM) intention, and purchase intention.
This study lookshow PLM-based sustainable NPD models, when applied to the fashion industry, can produce a wide understanding of sustainable fashion products from a variety of angles.
This study looksconsumers in South Korea, China, and Japan to better understand their decision-making processes regarding sustainable fashion.
This study lookshow marketerscan encourage contemporary consumers to become strongly oriented toward sustainable fashion product consumption (SFPC).
This study looksuseful suggestions for selecting and approaching target consumer segments in the sustainable fashion industry.
This study lookspractical implications which can be applied to further eco fashion advertising.
This study lookshow sustainable activities affect a consumer's ethical consciousness, brand loyalty and purchase intentionby focusing on H&M as a representative of SPA brands.
This study is an extension of previous research for combining fashion brands’ convergence and sustainability management activities as a part of their product strategy, which, in turn, contributes to positive consumer responses on the marketing level.
The study here focuses on customer perspectives regarding whether or not sustainable marketing activities are effective if they appeal to environmental, economic, or social dimensions.
This study analyzes sustainable knowledge to better understand which sources and types of knowledge are effective. Thus, the purpose of this study is as follows: (1) to examine the influence of sustainable knowledge sources on different types of sustainable knowledge; and (2) to examine the impact of these types of knowledge on sustainable consumer behavior.
This paper investigates how highly knowledgeable consumers differ from less knowledgeable consumers in their rational and emotional determinants of desire for green consumption, and derive distinct advertising implications for each group.
This study explores the relationship among green marketing, corporate image, and purchase intentions in the retail setting from a consumer perspective.
BRAND
This study looksnew product innovation and online retailing, luxury branding and sustainability, brand management and advertising.
This study looks the literature on brand engagement in self-concept (BESC)
The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions regarding fashion collections.
This study aims to extract the Multi-channel attributes of Dongdaemun-based fashion brands and consider the effects of these attributes on customer equity, customer satisfaction and re-purchase intention.
In this study, we (1) examine consumer attitudes toward counterfeit goods as they affect purchase intentions, (2) identify differences between consumer attitude and purchase intention by types of counterfeit goods (TCG; including design and trademark piracy), and (3) measure consumer characteristics – purchase experience of luxury goods (PELG), purchase experience of counterfeit goods (PECG), nationality, and level of legal knowledge (LLK) – as they moderate attitude and purchase intention.
This study examines how brand popularity in conjunction with consumers’ varied styles of decision-making, as well as other consumer characteristics, can influence the overall evaluation of a sustainable brand. The results of our empirical analysis show that the effect of brand popularity varies widely according to which countries one considers.
This study analyzesthe impact of brand authenticity on brand attachment, brand commitment, and brand loyalty in fashion sports brands.
This study explores the multidimensional construct of brand authenticity and the effect of each component on brand attachment, brand commitment, and brand loyalty by focusing on fashion brands in sporting goods.
This study uses structural equation models to analyze corporate marketing activity effects on customer lifetime value through brand attitude.
This study reveals that the most important evaluation factors are brand suitability, design excellence, production efficiency, marketing effect, and additional management considerations.
This study analyzesluxury and SPA fashion brandcollaboration cases and defines their impacts on consumer response and relationships interms of customer equity drivers, customer lifetime value and customer loyalty.
This study aims to understand the process through which sports event tourism experiences mediate event attitude and, consequently, the brand equity of sportswear sponsors.
OTHERS
This research illustrates that cultural congruence and subsequent perception of authenticity are critical components of the art infusion effect.
This research will enrich the global literature of consumer affairs and inform public policies to advance consumer interests.
This study provides practical implications to predict the success factors of fashion crowdfunding that small fashion companies can meaningfully utilize.
This study aims to provide information to establish marketing strategies by identifying the influence of fandom culture related to the Korean Wave and the fashion industry, and empirically analyzing factors affecting active customer formation for long-term growth.
This research briefly summarizes each of the twenty articles included in this special issue on “Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management” and provides valuable implications for marketers and researchers.
The purpose of this study is to investigate the status and policy of the fashion industry of fashion capitals worldwide, and to suggest a policy direction for each city to develop its fashion industry.
This study looksthe contributions made to the special issue along 6 facets by discussing future directions for research on global consumer culture.
This study looksthe advertising effects of marketing activities (product, place, promotion, and price) and the hashtag used in the SNS advertising of SPA brands.
This study aims to do the following: (1) examine the effect of the identified contemporary cultural apparel product attributes on cognitive, affective response (2) Analyze the effect of cognitive, affective response on preference and purchase intention (3) Determine the relationship between preference and purchase intention.
This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls.
This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty.
This study is conducted to define concrete design attributes for design-driven innovation and to compare the differences in perception of design attributes between designers and consumers.
This study applies the concept of pop culture involvement to tourism discourse. The study classifies pop culture involvement on an enduring level and a situational level regarding its influence on the formation of destination image and visit intention.
The introductory essay in the special issue proposes a five-dimensional framework for classifying transformation research, places each article in the special issue within the framework, and briefly introduces something unique and interesting about each article.
This study analyzes the transformative effect of fashion (movie costume), the development of individual characters, and social and other situational influences on the heroine in the movie Pretty Woman (1990).
This study provides strategies for DDM's growth in accordance with its various fundamental resources and potentials.
This study explores the meaning of Cinderella archetype through the use of visual narrative art (VNA) created from the chosen motion film.
This study investigates global consumers' perceptions of traditional culture, focusing particularly on authenticity.
This paper not only identifies the relationships between innovation and customer equity, but also examines the moderating effects of product category and nationality.
This studyfocuses on the influence of visual art only in fashion goods with unknown brand and sees if art infusion led to enhancement of brand image.
:This studyidentifies eight lifestyle factors used to segment the sportswear consumers.
This study predicts the existence of stable cross-market segments in the sportswear industrybased on GMS theory.